activity 2

logo brainstorming

Identify systems: Activity 1

 

 Questions:

1.     What symbol has the company used to represent the brand? Does the brand use any Australian symbols or         Icons in their design (if so; identify the symbols and their meanings)

2.     What colours have the company used to represent the brand?

3.    What sort of message do you think the colours are trying to convey?

4.     What style of typography has the company used (serif/san serif/italic/bold) and what does this say about the brand?

Answers:

1.      The company has joined a sun symbol and flower within the logo to represent their specific brand. The flower could be conceived to be an Australian symbol for we are known for our unique flora and forna all over the world, this can also be relatable to individuals around the globe for the sun and flowers are a worldwide known symbol.  The sun symbol creates a sense of warmth and peace by reminding individuals of sunrise and the suns light appearing over the mountains. The flower petals can also represent the warmth and sun rays protruding from the sun, it also represents its obvious representation of spring and summer where flowers are in bloom and nature is blooming.

2.      The featured colours with this specific version of Dairy Farmers logo is A dark blue which if the main featured colour of the logo, light blue, yellow and green. Well know colours to represent the environment.

3.      The main colours present within the logo are dark blue, light blue, green and yellow. All these colours represent the environment, the main colour the logo featured is the dark blue center. The whisk of light blue at the bottom of the logo symbolizes water and could represent a river flowing through a valley, the green featured at the top of the main shape of dark blue conveys the green grass of a hill vanishing into the distance with the bright yellow sun appearing behind. The light blue petals of the flower balance out the logo, representing the sky with the overlap of petals feature a darker colour, which looks like sun rays.  Together the logo creates a scene, which people associate with the country and farming district, there the product is derived from. The familiarity with these well known colours portray a healthy, fresh and vibrant message for consumers to acknowledge, knowing consumers will purchase the product for it conveys a brighter feel than other brands.

4.      The company has used a bold sans serif typography to display their name within the logo. This makes the typography stand out for it appears more solid to the consumer and implies a more solid brand. Their main product is fresh milk, the straight sans serif typography is bold and symbolizes the thick and creamy volume of the milk inside. The pure white also represents the colour of the milk and all together coveys a sturdy and straightforward manor of the company. This implies a more trustworthy and all natural brand message towards the consumers which improves its sales.

Typography inspiration

Icon ideas

icon choices

For the 4 choices for the icons i decided to do Coal, Gas, Electricity and Oil. i hope these are acceptable choices.